Intelligent touchscreen system to enhance customer data collection
Osuuskauppa Suur-Savo modernised its customer service by introducing a touchscreen system called Susa, based on open source code. This innovative system enables the collection and analysis of versatile customer data directly in the store and efficient remote content management. Metatavu carried out a comprehensive survey project, which was designed using service design, ensuring seamless implementation and cost-effectiveness of the system without any license fees.
Starting point
Osuuskauppa Suur-Savo needed a touchscreen system for the customer interface implemented directly in the store, which would enable zero party data collection and analysis as well as efficient content management and presentation.
Measures
The project was implemented using a service design based requirements specification and an interactive prototype. In collaboration with the client, the system needs were identified, the solution was designed and the implementation phase was prepared.
Result
Osuuskauppa Suur-Savo received an open source touchscreen system that enables versatile data collection and content management. The solution is fully customer-owned and designed to support future development and maintenance in a cost-effective manner.
Metatavu’s intelligent touchscreen system helped to collect customer data efficiently, manage queries easily and improve the service experience.
Real-time customer insight
Imagine a customer answering a quick and easy touchscreen survey during a shopping trip. Developed by Metatavu, the system collects valuable information directly from the customer in real time, giving the company an important insight into their needs and desires. The Susa system works seamlessly across large sites.
Easily manageable queries
Metatavu’s service design makes it easy to design and customize surveys to meet the needs of different stores. The content management system allows for quick and flexible updating of surveys remotely, without the need for local intervention. Whether it’s customer satisfaction or product recommendations, the system provides the tools to manage data collection seamlessly.
Data collection and analysis
Each site can use its own customised surveys, and the management system provides a clear overview of all ongoing surveys. The system allows you to manage surveys by site, giving you full control over the data you collect and how it is analysed. This ensures that each survey serves the right customer groups locally and efficiently.