Smart Touchscreen System to Enhance Osuuskauppa Suur-Savo's Customer Data Collection

Intelligent touchscreen system to enhance customer data collection

Osuuskauppa Suur-Savo modernized its customer service by implementing a touchscreen system named Susa, based on open-source technology. This innovative system enables versatile customer data collection and analysis directly in-store, as well as efficient remote content management. Metatavu conducted a comprehensive investigation project, designed through service design, ensuring seamless system implementation and cost-effectiveness without license fees.

Starting Point

Osuuskauppa Suur-Savo needed a touchscreen system implemented directly in-store at the customer interface, enabling zero party data collection and analysis, as well as efficient content management and presentation.

Actions

The project was executed using a service design-based requirements specification and an interactive prototype. In collaboration with the client, the system’s needs were mapped, the solution was designed, and the implementation phase was prepared.

Outcome

Osuuskauppa Suur-Savo received an open-source-based touchscreen system that enables versatile data collection and content management. The solution is fully owned by the client and is designed to support future development and maintenance cost-effectively.

Metatavu’s intelligent touchscreen system helped efficiently collect customer data, manage surveys easily, and improve the service experience.

Real-time customer insight

Imagine a customer quickly and effortlessly responding to a touchscreen survey during their shopping trip. The system developed by Metatavu collects valuable information directly from the customer in real-time, providing the company with important insights into customer needs and preferences. The Susa system operates seamlessly in large locations.

Easily manageable surveys

With Metatavu’s service design, surveys are easy to create and modify to meet the needs of different stores. The content management system allows for quick and flexible remote updates of surveys, without the need for local actions. Whether it’s about customer satisfaction or product recommendations, the system provides tools for smooth data collection management.

Data collection and analysis

Each location can utilize its own customized surveys, and the management system provides a clear overview of all ongoing surveys. The system enables survey management by location, giving the company full control over the collected data and its analysis. This ensures that each survey serves the right customer groups locally and effectively.